DJ and producer Peggy Gou has been announced as the new face of Stone Island, marking a significant milestone in her fashion career. Gou is featured in the latest installment of Stone Island’s ongoing “Community as a Form of Research” project, which originally kicked off in January. This iteration of the campaign boasts a star-studded lineup including iconic figures such as Liam Gallagher, actor Russell Tovey, and musician and skateboarder Sage Elsesser. Notably, Peggy Gou is the first female community member to be featured in a campaign by the brand, underscoring her unique influence in both the music and fashion industries.
Fashion Collaborations: Peggy Gou has previously collaborated with some of the most prestigious brands in the world, including Bulgari, Louis Vuitton, and Maybelline. Her distinctive style and global appeal have made her a sought-after figure in the fashion industry, seamlessly blending her musical talents with her passion for high fashion. Gou’s ability to bridge the worlds of music and fashion has established her as a trendsetter, influencing both industries with her innovative and eclectic approach.
Stone Island Partnership: By joining the ranks of Stone Island’s brand ambassadors, Peggy Gou aligns herself with a legacy of collaboration that includes celebrities such as Dave, Lily Allen, Navy Blue, and Jason Statham. Stone Island, known for its commitment to innovation, functionality, and style, has a history of working with figures who embody its ethos of blending utility with high fashion. Gou’s partnership with Stone Island highlights her continued rise as a global cultural icon.
Career Highlights: Peggy Gou, born in South Korea and based in Berlin, has rapidly become one of the most prominent figures in electronic music. Known for her infectious DJ sets and hit tracks like “Starry Night” and “It Makes You Forget (Itgehane),” Gou has performed at some of the biggest festivals and clubs around the world. Her music is characterized by its eclectic mix of house, techno, and Korean influences, resonating with audiences worldwide.
In addition to her music career, Gou has made a significant impact in the fashion world, not only through her collaborations with major brands but also through her own fashion label, KIRIN, which reflects her love for vibrant colors and bold designs.
With her new role as the face of Stone Island, Peggy Gou continues to expand her influence, connecting with new audiences and further establishing herself as a multifaceted artist and fashion icon. This partnership is set to enhance both her and Stone Island’s visibility in the global fashion scene, making it a significant collaboration to watch.
