Omar Apollo, managed by Open Door Management, has teamed up with Taco Bell to create Disha Hot, a hot sauce inspired by his family’s secret recipe. This first-of-its-kind sauce packet partnership features savory, smoky flavors perfected by Omar’s mother in her original recipe, bringing a personal and authentic touch to the collaboration. Fans can enjoy the sauce via a Disha Hot Discovery Box that includes Taco Bell menu favorites along with three packets of the sauce. The sauce is also available for individual purchase, with each packet containing unique wisdoms crafted by Omar Apollo himself.
Exclusive Launch: To celebrate the collaboration, Taco Bell and Omar Apollo are offering a limited-edition Taco Bell X Disha Hot liquid-infused vinyl of his latest album, God Said No. Available exclusively to Taco Bell Rewards Members, the vinyl will drop in limited quantities as part of a special “Tuesday Drop” in the Taco Bell app on September 24th at 2pm PST, offered on a first-come, first-served basis.
Omar’s Brand Collaborations: Omar Apollo has previously worked with major brands like Loewe and Youth To the People, leveraging his unique blend of music and cultural authenticity. His partnership with Taco Bell underscores the importance of bringing personal, genuine experiences to collaborations, giving fans a deeper connection to his art and heritage.
This partnership is Taco Bell’s latest celebrity collaboration, highlighting their commitment to engaging fans in creative, unexpected ways while celebrating individuality and cultural influences.
