Lancôme has announced Olivia Rodrigo as its newest Global Brand Ambassador, highlighting the artist’s fresh, independent spirit and her commitment to advocating for women and girls. A three-time GRAMMY Award-winning singer-songwriter and actress, Rodrigo has solidified herself as one of today’s most influential global entertainers, making her a perfect fit for the iconic beauty brand.
Career Highlights: Olivia Rodrigo first captured audiences as an actress on Disney Channel, starring in series like Bizaardvark and High School Musical: The Musical: The Series. Her transition into music was meteoric, beginning with the release of her 2021 debut single, Driver’s License. The emotional anthem topped charts worldwide, breaking multiple streaming records and marking Rodrigo as a powerful new voice in pop music.
Rodrigo’s debut album, SOUR, was released later that year to critical and commercial acclaim. Featuring hits like Good 4 U and Deja Vu, the album became the most-streamed album ever by a female artist on Spotify, establishing her as a cultural phenomenon. In 2023, she followed up with her sophomore album, GUTS, which debuted at #1 and has amassed over 4.1 billion Spotify streams. The album features fan favorites like Vampire and Bad Idea Right?, showcasing Rodrigo’s growth as an artist and lyricist.
This year, Rodrigo embarked on her massive sold-out GUTS World Tour, spanning 95 arena dates across North America, Europe, the UK, Asia, and Australia. Offstage, she launched Fund 4 Good, a global initiative supporting nonprofits that advocate for women’s reproductive rights and fight against gender-based violence, reflecting her deep commitment to activism.
Brand Collaborations: Rodrigo’s star power has made her a sought-after brand collaborator. In addition to her new role with Lancôme, she has worked with Crumbl Cookies, Sony, and Glossier, blending her creative energy with her authentic connection to fans.
Joining a roster of Lancôme ambassadors that includes Nico Parker, Joy Sunday, and Ningning, Rodrigo is set to bring her unique style and influence to the brand. Fans can look forward to seeing her represent Lancôme’s commitment to beauty, empowerment, and innovation.
