Global pop star Olivia Rodrigo has teamed up with tech giant Sony to launch a new colorway for their latest LinkBuds collection. As part of the collaboration, the two new models, LinkBuds Fit and LinkBuds Open, are released in Rodrigo’s signature violet colorway. These new earbuds feature light Air Fitting Supporters, ensuring all-day comfort, no matter the wearer’s lifestyle.
Custom Design and Features: Rodrigo, alongside her producer Dan Nigro, played an active role in designing the earbuds, offering custom EQ settings and a special EQ user interface tailored to her fans’ preferences. The collaboration is part of Sony’s ongoing “For the Music” audio campaign, highlighting premier audio products and services.
Campaign Video: The one-minute hero spot features Rodrigo on a train, watching concert clips on her phone through the LinkBuds. In a twist, she encounters a passerby who drops sunglasses, and after chasing her to return them, she discovers the girl is a reflection of herself. The ad concludes with the tagline, “Keep every world on,” emphasizing the seamless, immersive experience the LinkBuds offer.
This latest collaboration builds on Rodrigo’s creative ventures beyond music, providing a personal touch to Sony’s expanding audio technology portfolio.
