- Television presenter Olivia Attwood has fronted a new campaign for UK haircare brand Beauty Works, spotlighting their next-generation straightener collection.
- The partnership features Attwood's curated edit of styling essentials, including the upgraded Everyday Straightener, Wide Plate Straightener, and her go-to Invisitip Nanobond hair extensions.
- Beauty Works adds Attwood to its high-profile celebrity roster, which includes past and ongoing collaborations with Molly-Mae Hague and Huda Kattan.
British television presenter and broadcaster Olivia Attwood has officially fronted a new styling campaign with luxury hair brand Beauty Works.
Announced on September 21, 2026, the collaboration spotlights the brand’s new generation of heat tools, led by an upgraded Everyday Straightener (25mm) and an all-new Wide Plate Straightener (45mm).
The deal directly builds on Attwood’s long-standing use of the brand’s products. To create her signature multi-tonal blonde looks on television and red carpets, Attwood has regularly worn Beauty Works’ 24-inch Invisitip Nanobond extensions, blending custom shades like Barley Blonde and Honey Blonde.
The official launch packages these extensions alongside the new heat-styling tools as part of an accessible “Olivia Attwood’s Essentials” edit for consumers.
Beauty Works has a proven track record of translating celebrity partnerships into massive commercial returns. The company previously built a long-running, multi-collection line with influencer-turned-entrepreneur Molly-Mae Hague and secured international collaborations with beauty mogul Huda Kattan. By signing Attwood, the brand taps into a dedicated audience across daytime and prime-time television.
The announcement marks another commercial win in a landmark year for Attwood’s brand portfolio. Earlier in 2026, she signed major beauty ambassadorships with LOOKFANTASTIC and fronted Garnier’s Good hair color campaign.
These deals build on her previous high-profile ventures, including the instant success of her third River Island collection and her appointment as celebrity ambassador for Tatti Lashes.
Attwood’s commercial growth mirrors her broadcast momentum. Alongside her regular duties on ITV’s daytime panel show Loose Women, she has served as a guest relief presenter on This Morning and hosted two seasons of the reality dating format Olivia Attwood’s Bad Boyfriends.
Paired with her acclaimed factual series Olivia Attwood: Getting Filthy Rich, her blend of wit, candor, and screen presence keeps her among the most marketable personalities in British media.
Takeaways
Olivia Attwood’s deal with Beauty Works highlights the evolution of modern reality-show alumni into multi-sector commercial powerhouses.
Attwood does not rely on short-term social promotions; she focuses on category-defining partnerships across mass-market retail, prestige beauty, and styling tools. By centering this campaign on products she has visibly worn for years, Beauty Works avoids the feel of an artificial endorsement.
For both parties, the launch combines organic authenticity with high-frequency television exposure, driving consumer trust and retail conversions.
Will Beauty Works follow this straightener campaign with a dedicated, co-branded electrical styling collection designed by Attwood? How does Attwood’s expansion across both daytime television and prime-time investigative formats strengthen her appeal to beauty brands?
