- Nicole Lapin has signed with WME for representation, with the agency set to represent both her and her Money News Network (MNN) podcast operation.
- MNN, which Lapin founded in 2023, now houses 15 shows, has surpassed 110 million podcast downloads, and recorded 105% year-over-year growth, reaching 10 million monthly impressions.
- WME will focus on growing Lapin's podcasting footprint and expanding MNN's creative brand partnerships, building on existing deals with brands like U.S. Bank, Bank of America, Morgan Stanley, Airbnb, American Express, and Robinhood.
- Lapin brings a 25-year career spanning CNN, CNBC, and Bloomberg TV, along with five bestselling books and a partnership with Entrepreneur Media inked earlier in 2026.
Nicole Lapin has signed with William Morris Endeavor (WME) for representation. The agency will represent both Lapin personally and her podcast company, Money News Network (MNN), with a focus on expanding her podcasting reach and growing creative brand partnerships.
Lapin launched Money News Network in 2023. In addition to her flagship show Money Rehab, which launched in 2020, the network is home to 15 shows including Superwomen with Rebecca Minkoff, Mo News, Social Currency, Trade Like Einstein, and Help Wanted.
Earlier this year, MNN inked a content deal with Entrepreneur Media, adding Problem Solvers and How Success Happens to its stable. The network has since surpassed 110 million downloads and consistently ranks among the top business podcasts on Apple and Spotify.
WME has been on a signing run in 2026. The agency recently added director Aaron Schneider and actor Taron Egerton to its roster, and the Lapin deal signals WME’s continued push into the business media and podcasting space.
Lapin has over a 25-year career as an anchor for CNN, CNBC, and Bloomberg TV. She also hosted the business competition show Hatched on The CW and worked as a special money correspondent for Entertainment Tonight. She is the author of five books, including Rich Bitch, Boss Bitch, and Becoming Super Woman.
Takeaways
This isn’t just a celebrity signing, it’s WME betting on the booming business podcast space. With 110 million downloads, brand deals with financial giants like Morgan Stanley and American Express, and a freshly minted Entrepreneur Media partnership, MNN is no longer just a passion project. It’s a media company.
WME signing both Lapin and the network together signals they see MNN as a scalable business asset, not just a talent relationship. For the finance podcast world, this is a sign that major Hollywood agencies are taking the space very seriously.
Could WME use MNN as a launchpad to sign more business and finance media personalities? Will this deal push MNN into TV or streaming deals beyond podcasting?
