New York Knicks teammates Josh Hart, Jalen Brunson, and Mikal Bridges have joined forces with Nike to celebrate the re-release of the iconic Wu-Tang Clan Dunk High sneakers. The campaign features a skit where the trio enjoys ice cream from a van, adding a playful touch to the nostalgic return of the sneakers, which first debuted in 1999 with the memorable “Killa Beez” black and yellow color scheme.
Sneaker Highlights: Originally released 25 years ago, the Wu-Tang Clan Dunk High became one of Nike’s most popular collaborations. The 2024 re-release stays true to the original, with premium leather, the distinctive black-and-yellow palette, and the Wu-Tang Clan’s “W” logo on the tongue and outer heel. Set for global release on November 9, 2024, the sneakers will be available on Nike’s SNKRS app and select retailers.
Player Connections: The collaboration is especially meaningful, as Hart, Brunson, and Bridges share a strong bond from their days at Villanova University, which led to fans dubbing them the “Villanova Knicks” after their reunion on the team. Their camaraderie is celebrated in this campaign, blending their shared history with a love of hip-hop and New York’s cultural legacy.
Adding to the excitement, Wu-Tang Clan founder RZA appears in the campaign, further connecting basketball and hip-hop. The photoshoot, set against New York City’s gritty streets, pays homage to the city’s influence on sports and music, underscoring the sneakers’ cultural significance. This campaign, featuring both Knicks stars and hip-hop legends, celebrates the impact of New York on fashion, music, and athleticism.
