Tennis champion and mental health advocate Naomi Osaka has been named Maybelline New York’s first-ever Brave Together global ambassador, marking a significant new partnership between the beauty brand and the athlete. As part of this collaboration, Osaka will lend her voice and personal connection to the Brave Together program, which is dedicated to making one-to-one support for anxiety and depression accessible to all. This aligns perfectly with Osaka’s ongoing advocacy for mental health awareness.
To launch her role as ambassador, Osaka will star in a new creative campaign debuting on World Mental Health Day. The campaign takes a magical realism approach, showcasing Osaka as she uses her tennis skills to create a positive impact. The goal of the campaign is to empower young people worldwide to be brave, prioritize their mental health, and ask for help when needed.
Career Highlights and Advocacy: Naomi Osaka is one of the most accomplished athletes of her generation, known for her groundbreaking achievements on the tennis court as well as her outspoken advocacy off it. A four-time Grand Slam champion, Osaka made history in 2018 when she became the first Japanese player to win a major singles title at the US Open. She followed that victory with additional Grand Slam titles at the Australian Open in 2019 and 2021, as well as another US Open title in 2020.
Beyond her achievements in sports, Osaka has become a global role model for her courage in discussing mental health challenges, notably stepping back from several high-profile tournaments in 2021 to focus on her well-being. Her decision to prioritize mental health has inspired countless people to speak up about their own struggles, cementing her status as a powerful advocate for mental health awareness.
Brand Partnerships: In addition to her work with Maybelline New York, Osaka has forged successful partnerships with major global brands such as Nike, Louis Vuitton, Beats by Dre, and Levi’s, among others. Known for her style and poise, she has also made waves in the fashion industry, collaborating on collections and campaigns that highlight her unique influence across both sports and lifestyle sectors.
With this new role as Maybelline’s Brave Together ambassador, Naomi Osaka continues to expand her efforts to raise awareness about mental health, further empowering young people around the world to prioritize their well-being.
