- Lowe's officially launched year two of its "Earn Your Sunday" campaign on September 3, 2026, signing NFL stars Myles Garrett and Jordan Love to the Lowe's Home Team.
- Both athletes are first-time additions to the campaign roster, joining returning NFL partners Justin Jefferson, Christian McCaffrey, and Dak Prescott.
- The campaign encourages football fans to knock out DIY projects during the week to keep Sundays open for game day, family, and relaxation.
- Multi-channel activations include custom gear drops like Kobalt NFL Mini Toolboxes for all 32 teams, a nationwide stadium tour, and presenting sponsorship of NBC's Football Night in America.
Lowe’s kicked off year two of its “Earn Your Sunday” campaign, adding NFL stars Myles Garrett and Jordan Love to the Lowe’s Home Team.
Entering its eighth consecutive year as the official home improvement partner of the NFL, the retailer is urging fans to finish household tasks during the week so Sundays remain focused on football.
Garrett and Love are both making their debut in the campaign, teaming up with returning stars Justin Jefferson, Christian McCaffrey, and Dak Prescott.
Cleveland Browns defensive anchor and reigning NFL Defensive Player of the Year Myles Garrett already maintains partnerships with brands like Reebok. Broadening his global off-field footprint, he starred alongside Chloe Kim and Juno Temple in Chase Sapphire Reserve’s FIFA World Cup 2026 travel rewards campaign.
Meanwhile, Green Bay Packers quarterback Jordan Love joins the campaign following consecutive playoff runs and a landmark contract extension. Love has steadily expanded his commercial endorsements, maintaining partnerships with brands like Bose.
In the creative spots, Love and Garrett bring their on-field focus into the backyard, showing homeowners how the right tools make quick work of weekend chore lists.
The campaign rollout includes the return of licensed Kobalt NFL Mini Toolboxes for all 32 franchises and a refreshed studio presence on NBC’s Football Night in America.
This sports-centric push builds directly on the retailer’s track record of major pop-culture alignments. Lowe’s previously reached modern basketball fans when A’ja Wilson and Jalen Brunson fronted Lowe’s basketball campaign initiatives, and engaged digital-native family audiences when MrBeast partnered with Lowe’s for kids workshops and exclusive toy kits.
Takeaways
The “Earn Your Sunday” platform showcases how modern retail brands connect everyday utility with cultural rituals. Rather than focusing purely on hardware specs, Lowe’s positions home chores as a rite of passage that unlocks guilt-free football viewing.
For Jordan Love and Myles Garrett, joining the Lowe’s Home Team places them at the center of prime-time NFL broadcasts alongside seasoned endorsers like Christian McCaffrey and Dak Prescott.
For Lowe’s, combining NFL stars, WNBA/NBA standouts, and YouTube creators keeps the home improvement giant visible to multi-generational homeowners throughout the year.
Does reframing home chores as the “price of admission” for Sunday football drive more foot traffic to big-box hardware stores on Saturdays? How does Jordan Love’s addition to national campaigns reflect his transition from emerging starter to tier-one NFL commercial talent?
