News 
Country music superstars Morgan Wallen and Eric Church are making waves beyond the music scene with their latest venture. The two, known for their love of the outdoors, have joined forces in a unique collaboration to purchase the renowned outdoor lifestyle brand Field & Stream.
🛒 A Strategic Acquisition: Wallen and Church, as part of an investor group, have acquired the retail side of Field & Stream’s trademark from Dick’s Sporting Goods and the media platform from Recurrent. The financial details of this acquisition have not been disclosed, but the move is significant, consolidating the brand under a singular ownership for the first time in its 150-year history.
🌳 A Passion for the Outdoors: Both Wallen and Church are avid outdoors enthusiasts, making this acquisition a natural fit for their personal interests and public personas. Their involvement in Field & Stream is expected to bring a fresh perspective to the brand, rooted in genuine passion and understanding of the outdoor lifestyle.
📈 Uniting Brand Aspects: This acquisition is noteworthy as it reunites various aspects of the Field & Stream brand. Historically, the brand has been divided between its retail and media entities. This reunification under a single ownership group led by Wallen and Church is poised to streamline the brand’s operations and enhance its market presence.
🎵 Beyond Music: The move illustrates Wallen and Church’s entrepreneurial spirit and willingness to venture beyond their established music careers. It highlights a growing trend among artists to diversify their portfolios and engage in business ventures that reflect their personal interests and values.
🏞️ A Fresh Chapter for Field & Stream: With the involvement of Wallen and Church, Field & Stream is set to embark on a new chapter. The brand, steeped in a rich history and tradition, stands to benefit from the fresh energy, perspectives, and fanbase that these country music stars bring.
As Morgan Wallen and Eric Church take the helm of Field & Stream, the outdoor community and country music fans alike are intrigued to see how this partnership will evolve. This acquisition not only marks a significant business move for the duo but also a fusion of music, entrepreneurship, and a shared love for the great outdoors. 🌲🎸🛍️
