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In Uber One‘s witty new advertisement, Michelle Williams, celebrated Grammy Award winner and Destiny’s Child alumna, confronts a relatable dilemma with humor: the challenge of not being recognized despite her global fame. Crafted by Special, the campaign playfully highlights that while life can often serve up its fair share of letdowns, the savings and benefits of Uber One are consistently reliable.
🎭 A Journey of Misrecognition: The commercial kicks off with Williams striding confidently through Sydney’s Botanic Gardens, donning a chic power suit and sporting a keychain with her initials. Despite her stardom, she experiences a series of amusing identity mix-ups, culminating in a moment where the excited call of “Michelle!” turns out to be directed at a chihuahua sharing her name, not the star herself.
🤣 Spotlight on Comedic Talent: Uber Eats ANZ Brand Lead, Channa Goonasekara, praises Williams for her dynamic presence and comedic flair. The ad cleverly juxtaposes the sting of being overlooked with the delight of being an Uber One member, showcasing Williams’ ability to laugh at herself while promoting the brand’s value proposition.
💫 Uber One: A Savalicious Choice: With this campaign, Uber One aims to increase awareness about its perks and savings, using Williams’ humor and charm to underscore the message that while not every aspect of life is predictable, the benefits of Uber One are a sure bet. The brand anticipates that Michelle Williams’ participation will not only raise more chuckles but also enhance recognition of Uber One as an essential service, bridging the gap between celebrity allure and everyday consumer benefits.
