Three-time Grammy-winning rapper Megan Thee Stallion has signed on as the face of True Religion’s latest holiday campaign. Known for her dynamic presence in both music and fashion, Megan joins True Religion in a collaboration that also features rapper Hunxho. This campaign represents a significant moment for the brand, as it takes a 360-degree approach to reach its audience across multiple platforms.
Campaign and Marketing Approach: The holiday campaign, which debuts on Tuesday, will extend beyond traditional advertising. It includes out-of-home marketing, a social media takeover by influencer Dudette, and holiday-inspired Q&A sessions featured on True Religion’s website and app. Additionally, paid content will be visible on CTV television, YouTube, Reddit, TikTok, Instagram, Pinterest, Facebook, and across various audio platforms, ensuring wide coverage across digital and social media spaces.
Megan’s Fashion Influence: Megan Thee Stallion’s fashion credentials extend beyond True Religion. She has previously worked with top-tier brands like Coach, Fashion Nova, and Balenciaga, making her a prominent figure in both music and fashion. With her signature style, she brings an edgy, urban flair to the True Religion campaign, aligning perfectly with the brand’s lifestyle identity.
True Religion’s Celebrity Collaborations: Megan Thee Stallion joins a roster of celebrities who have promoted True Religion, including NLE Choppa, Saweetie, and Flo Milli. As the campaign rolls out, fans can expect to see Megan’s influence across multiple platforms, continuing to build her status as a cultural and fashion icon.
With her collaboration, True Religion aims to connect with a broad audience, highlighting its enduring appeal in streetwear and lifestyle fashion.
