- Matthew and Camila McConaughey's Pantalones Organic Tequila has partnered with YETI on a limited-edition cooler called "A Lot Cooler," priced at $250 and shipping mid-September.
- The name plays on McConaughey's "It'd be a lot cooler if you did" line from Dazed and Confused (1993).
- The deal builds on an existing business tie: YETI is the front jersey sponsor of Austin FC, the MLS club McConaughey part-owns and where Pantalones is already the official tequila.
- This is the latest move in Pantalones' "Official Tequila Of" campaign and comes just days after a National Tequila Day collab with Tipsy Scoop.
Matthew and Camila McConaughey’s Pantalones Organic Tequila has partnered with YETI on a limited-edition cooler called “A Lot Cooler.” It’s up for pre-order on YETI’s website for $250, and it’s built to hold a full case of Pantalones Tequila, with orders shipping in mid-September.
The name winks at Matthew McConaughey’s breakout line from 1993’s Dazed and Confused, “It’d be a lot cooler if you did.”
The launch anchors the newest chapter of Pantalones’ “Official Tequila Of” campaign; the accompanying spot shows Matthew and Camila relaxing on a pickup truck tailgate beside the cooler, margaritas in hand.
The pairing isn’t random. McConaughey’s part-ownership of Austin FC connects directly to the deal, since YETI is the MLS club’s front jersey sponsor while Pantalones is already the team’s official tequila.
This is the latest expansion for the fast-growing tequila brand, which has also landed partnerships with the New York Mets and Princess Cruises, plus, just days before the YETI news, a frozen-dessert collaboration with Tipsy Scoop for National Tequila Day.
For YETI, the tie-up marks a step beyond its usual roster of outdoor athletes (riders like bull rider JB Mauney and climber Alex Honnold) into celebrity-owned spirits.
Matthew’s endorsement slate stays busy beyond Pantalones; he remains Salesforce’s longtime pitchman and a Lincoln brand ambassador, and he starred alongside Addison Rae and Bradley Cooper in Uber Eats’ Super Bowl LX “Hungry for the Truth” campaign.
Takeaways
This is less a typical celebrity endorsement and more a merger of businesses McConaughey already has a stake in: Pantalones, Austin FC, and now YETI all overlap. That built-in authenticity is becoming the template: brands increasingly want partnerships with a real backstory, not just a famous face.
It also shows Pantalones leaning into merch-driven marketing (coolers, dessert collabs, cruise-ship cocktails) rather than just shelf space, which could matter more as the celebrity-tequila category gets crowded.
Does an existing business connection (like Austin FC/YETI) make a celebrity partnership feel more credible than a straight paid endorsement? Will $250 co-branded coolers become a standard marketing play for premium spirits, or is this a one-off novelty?
