Martha Stewart, who is represented by CAA, stars in a humorous new campaign for Fiverr, where she takes on the role of an intern. In the 40-second ad, the 83-year-old lifestyle mogul is seen delivering coffee to her bosses and offering business advice, which is promptly dismissed—a playful nod to her extensive experience and expertise.
The Campaign and Partnership
This campaign marks the beginning of a new partnership between Fiverr and Stewart, which officially kicked off in late July. As part of this collaboration, Stewart became a Limited Edition Pro freelancer on the platform, offering her services for a brief period. Fans had the opportunity to enter a contest to win a free 30-minute consultation with her, adding a unique twist to the campaign and engaging with Stewart’s extensive fanbase.
Martha Stewart’s Role and Fiverr’s Creative Approach
The ad showcases Stewart’s willingness to embrace humor and poke fun at herself, making her an ideal fit for Fiverr’s creative and innovative marketing strategies. By positioning Stewart as an intern, Fiverr effectively highlights the platform’s value in connecting businesses with top-tier professionals—no matter how experienced they are.
This collaboration is a testament to Fiverr’s commitment to bringing creativity and star power to its campaigns, while also offering users unique opportunities to engage with industry icons like Martha Stewart.
