In a power move echoing across the music industry, Argentine singing sensation Maria Becerra has inked a global representation deal with Wasserman Music, with the exception of Latin America. Announced on Thursday (Dec. 14), the deal places her under the strategic guidance of agents Juan Toro and Ryan Soroka.
🚀 A Stellar 2023 for Becerra: This year has been nothing short of a whirlwind for Becerra. In May, she signed a label deal with Warner Music Latina, collaborating with 300 Entertainment, followed by a Warner Chappell Music administration deal in August. Adding to her accolades, Becerra clinched the visionary award at Billboard’s inaugural Latin Women in Music gala.
🎵 The Rise of a Music Dynamo: At just 23, Becerra has carved a unique niche in the music world. Known for blending pop with traditional Latin rhythms like cumbia villera, bachata, and reggaeton, she first made waves in 2019 with her EP ‘222’. Her debut album ‘Animal’, featuring stars like Cazzu, Becky G, and Tiago PZK, not only showcased her versatility but also earned her a Latin Grammy nod.
📈 Chart-Topping Success: Becerra isn’t just a singer; she’s a chart phenomenon. With three Hot Latin Songs entries, including her hit with J Balvin, and three top 10s on Latin Airplay, she’s a force to reckon with. Her record of 43 entries on the Billboard Argentina Hot 100 is a testament to her unparalleled impact.
🏟️ Selling Out the Big Stage: The recent announcement of her sold-out show at River Plate Stadium, scheduled for March 23, is a historic moment. Selling out the nearly 65,000-capacity venue in under 90 minutes, Becerra is setting new benchmarks in the industry. Before this milestone, she’s set to captivate audiences at Viña del Mar in Chile on March 1.
Maria Becerra’s journey with Wasserman Music is more than a contract; it’s a leap into global stardom. Her unique sound, coupled with strategic representation, positions her to reshape the music landscape. As she continues to break records and barriers, the world watches in anticipation. 🎶✨🌐
