- Madison Bailey attended Raising Cane's exclusive "Celebrity Friends" F1 Miami Grand Prix Qualifying Race event, hosted by brand founder Todd Graves, posting a Paddock Club photo captioned "F1 with the best @raisingcanes."
- The activation reunited Bailey with Outer Banks co-stars Chase Stokes and Jonathan Daviss, alongside celebrities including Winnie Harlow, Jamie Foxx, and Chance the Rapper.
- Raising Cane's has a proven celebrity playbook, previously partnering with Post Malone and Snoop Dogg, and the F1 Miami event extended that strategy into premium motorsport territory.
- Bailey arrives at this deal amid strong career momentum: the final season of Outer Banks airs in 2026, and her Amazon MGM romantic comedy Maintenance Required, co-starring Madelaine Petsch, is on the horizon.
Madison Bailey, the Outer Banks actress who has built a loyal following through her Fenty Beauty associations and fashion week appearances, has officially joined forces with Raising Cane’s in a lifestyle-driven social media activation at the F1 Miami Grand Prix.
Bailey was among the celebrity guests at Todd Graves’ exclusive Paddock Club takeover during Saturday’s qualifying race, sharing a sleek Instagram post with a signature Cane’s cup overlooking the Miami International Autodrome with the caption: “F1 with the best @raisingcanes.”
The moment was part of a wider star-studded brand event that brought together Chase Stokes, Jonathan Daviss, Winnie Harlow, Chance the Rapper, Dixie D’Amelio, Mckenna Grace, and Jamie Foxx, among others.
Much like how Sabrina Carpenter merged her personal aesthetic with brand identity in Kiss’ “Pretty Girl Parlour” festival activation, Bailey’s Cane’s placement works because it feels lived-in, not manufactured.
For Raising Cane’s, this is business as usual. The brand has cultivated a sharp celebrity orbit that includes Post Malone, whose multifaceted deal included royalties, collector’s cups, and tour merch pop-ups, as well as Snoop Dogg and college football’s Arch Manning.
Bailey, who wraps the final season of Outer Banks in 2026 and is gearing up for her starring role in Amazon MGM’s Maintenance Required alongside Madelaine Petsch, is clearly making deliberate brand moves as she transitions into the next phase of her career.
Takeaways
Raising Cane’s has quietly become one of the savviest celebrity-marketing machines in the fast casual space, and this F1 Miami activation only confirms it.
Rather than chasing one-off endorsements, the brand consistently builds rooms full of the right people, and the content flows organically from there. Bailey didn’t hold up a product in a studio; she held a Cane’s cup in the F1 Paddock Club, and that visual says everything about who the brand wants to be associated with.
For Bailey, this is smart timing. She’s closing one defining chapter (Outer Banks) and strategically aligning herself with culturally aspirational brands before her next career wave lands.
The move also signals that the F1 lifestyle space, already a magnet for high-fashion and luxury activations, is now firmly on the radar of mainstream American consumer brands looking to reach younger, trend-forward audiences.
Does seeing Outer Banks stars together at a fast casual brand event feel authentic to you or does it blur the line between friendship and paid promotion? Is Raising Cane’s smart to lean into lifestyle and premium sports events rather than traditional ad campaigns?
