Lewis Hamilton Signs New Endorsement Deal with Dior

July 15, 2024
John Dody

Formula One champion Lewis Hamilton has expanded his portfolio of luxury endorsements by signing a new deal with Dior. He joins an esteemed group of Dior brand ambassadors, including actors Louis Garrel and Robert Pattinson, singer Rosalía, and skateboarder Aurelien Giraud.

Career Achievements and Influence: Hamilton, a seven-time Formula One World Champion, is widely regarded as one of the greatest drivers in the history of the sport. His success on the track is matched by his influence off it, as he actively participates in fashion, philanthropy, and activism, particularly in promoting diversity and environmental sustainability within racing.

Previous Brand Partnerships: Beyond Dior, Hamilton has been associated with major brands such as Puma, Hugo Boss, Rimowa, and IWC Schaffhausen. His ability to connect with audiences and his commitment to personal and professional values make him a sought-after partner for high-profile brands.

This new partnership with Dior signifies Hamilton’s ongoing commitment to aligning with top-tier brands while continuing to make an impact both on and off the racetrack.

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