News 
LE SSERAFIM, the renowned South Korean pop group, has teamed up with the National Basketball Association (NBA) for an exciting new collaboration. This multi-year partnership positions LE SSERAFIM as the headline act in the NBA’s celebrity and influencer program across Asia.
🌟 Friends of the NBA: As part of the “Friends of the NBA” alliance, LE SSERAFIM will take center stage at NBA games and events, adding star power to promotional activities for the Association. Fans can expect to see the group participating in exclusive content, showcasing their love for basketball and music, which will be shared on NBA and LE SSERAFIM’s social media platforms.
🎶 Harmony of Sports and Music: The collaboration between LE SSERAFIM and the NBA blends the excitement of sports with the energy of pop music. The group’s vibrant presence adds a new dimension to the NBA’s outreach in Asia, engaging fans across borders with their infectious enthusiasm.
📸 Exclusive Sneak Peek: The first glimpse of this dynamic collaboration is already generating buzz, with fans eagerly anticipating the upcoming content featuring LE SSERAFIM’s journey with the NBA. Stay tuned for more exciting moments from this unique partnership!
LE SSERAFIM’s partnership with the NBA underscores the universal appeal of basketball and music, bringing fans together in celebration of sports and entertainment. 🌟🏀
