Ksubi Launches Eyewear Line with Patty Mills as Campaign Frontman

Ksubi, the renowned Australian streetwear brand, is making a striking entrance into the eyewear market with the release of its new sunglasses collection this Thursday. To celebrate this significant expansion, Ksubi has partnered with NBA star Patty Mills, who not only fronts the campaign but has also collaborated on the design of one of the styles.

🕶️ A Fresh Vision in Eyewear: The new collection features four distinct sunglasses styles, each embodying Ksubi’s signature aesthetic that blends contemporary fashion with a bold streetwear edge. The collaboration with Patty Mills brings an additional layer of authenticity and flair, particularly with the style he helped co-create, ensuring that the offerings are not only fashionable but also personally inspired.

🏀 Patty Mills: More Than an Athlete: Known for his dynamic presence both on and off the basketball court, Patty Mills’ collaboration with Ksubi extends his influence into the world of fashion. The campaign showcases Mills modeling the sunglasses, highlighting their unique designs and the seamless integration of sports and style. This partnership marks a significant step for Mills in expressing his personal style and connection with his Australian roots.

📸 Campaign Highlights: The campaign, prominently featuring Mills, captures the essence of Ksubi’s approach to street fashion—edgy, expressive, and effortlessly cool. It’s set to appeal to fans of both Ksubi and Patty Mills, as well as anyone looking for sunglasses that make a statement of individuality and confidence.

🚀 What to Expect from the Collection: Consumers can look forward to exploring a range of designs that promise high-quality craftsmanship, comfort, and UV protection, coupled with the distinct urban appeal that Ksubi is known for. The collaboration with Patty Mills, particularly the style he co-designed, adds a unique narrative to the collection, blending performance-inspired elements with high fashion.

As Ksubi steps into the eyewear scene with Patty Mills leading the charge, the brand is set to capture the attention of fashion-forward consumers globally, offering them a piece of the street-savvy style for which Ksubi is celebrated, now available through their new line of sunglasses.