Kinara Capital, a leading fintech platform driving extensive financial inclusion for MSMEs, has unveiled its latest advertising and brand campaign titled ‘Aapka Business Chale NonStop with Kinara,’ featuring Indian cricketing all-rounder Ravindra Jadeja as a superhero.
π Superhero for MSMEs: The campaign taps into the universal appeal of superheroes as problem solvers, showcasing Jadeja as a real-life hero addressing the challenges faced by India’s small business owners. These challenges include the need for property collateral, lengthy loan processing times, and gender bias in accessing business loans.
πͺ Overcoming Obstacles with Kinara: Each ad in the campaign spotlights a critical obstacle encountered by MSME entrepreneurs in obtaining business loans. With a touch of superhero flair, Jadeja uses Kinara Capital’s solutions as his superpowers to overcome these obstacles, symbolized by the Kinara brand mark, and ultimately saving the day for the business owners.
π± Empowering Growth: The ads convey Kinara Capital’s commitment to empowering MSMEs by providing accessible and timely financial solutions, allowing entrepreneurs to focus on growing their businesses without hindrance. The campaign’s tagline ‘Aapka Business Chale NonStop with Kinara’ embodies this spirit of uninterrupted business progress.
π Impactful Financial Inclusion: Kinara Capital’s innovative approach to MSME financing, combined with the superhero narrative of the campaign, aims to inspire and empower small business owners across India. By showcasing Jadeja as a symbol of resilience and empowerment, the campaign highlights the transformative impact of Kinara Capital’s services on the entrepreneurial landscape.
Join Ravindra Jadeja and Kinara Capital in their mission to drive nonstop business growth and financial inclusion for MSMEs across India. ππ