Kenstar, a leader in innovative cooling solutions, has taken a significant leap in its summer campaign by teaming up with the dynamic Bollywood duo, Rajkummar Rao and Patralekhaa, as brand ambassadors. Their latest campaign, “AC wali thandak, ab Kenstar coolers mein,” brilliantly captures the essence of summer comfort through the engaging chemistry of the newly appointed ambassadors.
📺 A Creative Take on Cooling: The campaign’s TV commercial is a delightful showcase of the superior style and exceptional cooling capabilities of Kenstar coolers. Leveraging the natural and charming rapport between Rajkummar Rao and Patralekhaa, the ad humorously highlights how Kenstar coolers perform so efficiently, they could easily be mistaken for air conditioners. This creative approach not only accentuates the product’s features but also resonates with audiences looking for effective summer cooling solutions.
🌟 Stars Align for Kenstar: Sunil Jain, CEO of Kenstar, expressed his excitement about the collaboration, noting Rajkummar Rao’s path-breaking roles in cinema as a reflection of Kenstar’s commitment to innovation in the cooler market. The brand’s readiness to tackle the summer heat is backed by a diverse lineup of over 50 cooler models, ensuring a range of options for consumers seeking relief from the heat.
🔥 Perfect Ambassadors for a Perfect Fit: Neha Khullar, Head of Marketing at Kenstar, highlighted why Rajkummar Rao and Patralekhaa are the ideal choices to represent the brand. Rao’s consistent box office success and ability to establish trust with his audience mirror Kenstar’s values of quality, style, and durability. The couple’s involvement in the campaign is expected to bolster the brand’s connection with consumers, reinforcing Kenstar’s position as a top choice for summer cooling needs.
As Rajkummar Rao and Patralekhaa step into their roles as brand ambassadors for Kenstar, their endorsement is set to energize the brand’s summer campaign, bringing a fresh and relatable perspective to cooling solutions. This partnership marks a promising new chapter for Kenstar, poised to further enhance its bond with customers and solidify its standing as a go-to brand for innovative and effective coolers.
