- TRIP Drinks debuted its largest global advertising campaign, "Calm In The Chaos," starring Kendall Jenner, Joe Jonas, and Madeline Argy.
- All three stars front the multi-talent campaign as both active consumers and equity shareholders in the functional drinks company, which is valued at $550 million in 2026.
- The campaign spans television commercials across the US and UK, alongside major billboard takeovers in New York's Times Square, Los Angeles' Hollywood Boulevard, and London.
- TRIP is currently the fastest-growing sparkling drinks brand in the US and is pacing to reach $200 million in revenue in 2026.
Functional beverage maker TRIP Drinks has rolled out its biggest global ad campaign to date, titled “Calm In The Chaos.”
The commercial features supermodel Kendall Jenner, pop star Joe Jonas, and digital creator Madeline Argy. All three talent members appear as long-time brand drinkers and equity shareholders in the business, which reached a $550 million valuation this year.
The campaign features television spots running across the United States and the United Kingdom, paired with high-impact billboards in Times Square, Hollywood Boulevard, and central London.
Each scene shows a playful escape from daily pressure: Jonas escapes into a surreal pink world full of puppies, Argy grabs a can to navigate a crowded party without alcohol, and Jenner unwinds against an ocean sunset.
The launch arrives right after Jenner was named TRIP’s global ambassador and equity shareholder in early September 2026. Managed by Kris Jenner, the supermodel continues to expand her business portfolio alongside her spirits venture, 818 Tequila.
Fresh off screening her cinematic fashion short La Passeggiata in Venice, Jenner also recently starred in FRAME’s Fall 2026 campaign and fronted campaigns for L’Oréal Paris and Donna Karan.
Her co-stars bring strong individual commercial momentum. Joe Jonas originally bought into TRIP during its late 2025 growth round while maintaining partnerships with Calvin Klein and Aperol.
Madeline Argy, host of the hit podcast Pretty Lonesome with Madeline Argy, expands her commercial roster following deals with CeraVe and ASOS.
Founded in 2019 by Olivia Ferdi and Daniel Khoury, TRIP Drinks has built rapid retail distribution in Target and Whole Foods Market. The brand previously collaborated with influencer Sophie Habboo and secured earlier investments from Ashley Graham, Alessandra Ambrosio, and actor Paul Wesley.
Takeaways
TRIP’s “Calm In The Chaos” rollout proves how top-tier celebrity deals have shifted away from standard fee-for-service commercials into genuine cap-table ownership.
Instead of picking a single face, TRIP paired three distinct personalities: high-fashion royalty in Kendall Jenner, mainstream pop appeal in Joe Jonas, and relatable internet storytelling in Madeline Argy.
This trio allows the brand to speak to three different consumption occasions at once: a workday mental reset, an evening wind-down, and a non-alcoholic drink for social gatherings.
Because all three celebrities hold actual equity in TRIP, their involvement carries a level of authenticity that standard sponsored posts rarely match.
Does giving talent direct equity stakes make their wellness endorsements feel more credible to shoppers? How effectively does combining a fashion supermodel, a pop musician, and a candid podcaster broaden TRIP’s demographic reach?
