Indkal Technologies, the license partner for BLACK+DECKER® large appliances in India, has taken a significant step in its branding strategy by announcing Karan Johar as the ambassador for its air conditioners, refrigerators, and washing machines business in India.
🎬 Karan Johar’s Influence: Known for his iconic status in the Indian film industry, Karan Johar’s association with BLACK+DECKER® is seen as a perfect blend of style, technology, and design. “We believe Karan’s style compliments our customers’ appetite for premium products with cutting-edge technology, top performance, and elegant design,” said Anand Dubey, CEO of Indkal Technologies.
📈 Milestone for Indkal Technologies: This partnership marks a crucial milestone for Indkal Technologies as it aims to broaden its reach and introduce innovative and versatile products in the Indian market. Karan Johar’s widespread appeal and understanding of the consumer base in India make him an ideal face for the brand.
💡 Enhancing Customer Experience: Amit Datta, commercial director licensing at Stanley Black & Decker, emphasized the synergy between the brand’s vision and Karan Johar’s influence. “The collaboration combines our easy by design vision with Karan’s reach and immaculate grasp of consumers in India,” Datta stated.
With Karan Johar as the ambassador, Indkal Technologies is poised to strengthen its connection with consumers and reinforce the BLACK+DECKER® brand promise. This partnership is expected to elevate the brand’s presence in the Indian market, resonating with consumers seeking premium, technology-driven home appliance solutions. 🏡🌐✨
