Country music star Kane Brown and iconic Canadian whisky brand Crown Royal have unveiled a new charity partnership aimed at supporting U.S. veterans. This collaboration integrates Crown Royal’s Purple Bag Project into several stops on Brown’s tour and introduces the “That Deserves a Crown with Kane Brown” contest.
🎤 A Tour with a Purpose: As part of the partnership, fans attending Brown’s tour will experience the Purple Bag Project firsthand, which involves packing and donating essential items to veterans. This initiative will be featured at various tour locations, enhancing the concert experience by integrating a meaningful cause.
🏆 Nominate a Veteran for a Unique Experience: Crown Royal is inviting fans over the age of 21 to nominate a veteran for the “That Deserves a Crown with Kane Brown” contest. The winner will receive the ultimate concert experience at Brown’s final tour stop in Arlington, Texas, on September 14, 2024. This special event is designed to honor the sacrifices of military veterans, offering them a memorable celebration of country music and recognition for their service.
🌟 Supporting Veterans Through Creativity: For every valid nomination received, Crown Royal will donate $1 to CreatiVets, a nonprofit organization dedicated to helping wounded veterans heal through music and the arts. This initiative not only provides financial support but also raises awareness about the therapeutic benefits of creative expression for veterans dealing with trauma.
📅 How to Participate: Fans interested in nominating a veteran or learning more about the contest can visit SummerSessions.CrownRoyal.com. The website provides details and the official rules of the contest, with entries open through August 15, 2024.
This partnership between Kane Brown and Crown Royal represents a powerful combination of music, community, and philanthropy, aimed at giving back to those who have served. By supporting U.S. veterans through creative and engaging initiatives, they are setting a precedent for how artists and brands can collaborate for a greater good.
