- Jules Walcott has signed with BLUNT Agency for exclusive management across her music and content ventures, with Ben Brucato leading the deal.
- Walcott commands 2.6M+ TikTok followers and 200M+ annual views, with viral singles "Bad Boy" and "Ruin My Life" fueling her streaming growth.
- In 2024, she made history as the first recording artist to partner with Arctic Fox on a branded Remix Box sold via TikTok Shop, Hot Topic, and Sally Beauty.
- Walcott headlined the 2025 "Scout for Stars" national tour through Simon malls, backed by industry veteran Randy Jackson.
BLUNT Agency has officially signed breakout pop artist Jules Walcott for exclusive management across her music and content business, with CEO Ben Brucato serving as his primary agent. Walcott steps into her next chapter with one of the industry’s most connected management teams.
The Long Island-born artist built her platform the hard way, teaching over 60 music students in New York before walking away in 2019 to bet entirely on herself. That gamble paid off fast.
She hit 2 million TikTok followers by 2022, and “Bad Boy” became her breakout moment, stacking millions of streams and cementing her as a name to watch in modern pop.
Her brand game is just as sharp as her music. In 2024, she became the first artist to collaborate with Arctic Fox on a limited Remix Box, distributed across TikTok Shop, Hot Topic, and Sally Beauty, and was among the first clean, family-friendly artists featured in Playboy’s Gen Z relaunch.
This kind of multi-lane momentum is exactly what BLUNT Agency built its reputation on. Much like when Dylan Gossett signed with TMWRK for management or when Skylar Grey signed with Casual Media Partners, these deals signal an artist at the tipping point of mainstream breakthrough.
In 2025, Walcott headlined the “Scout for Stars” tour, the first concert series to run through Simon malls nationally, with industry legend Randy Jackson backing the venture.
Under Brucato’s leadership, a 25+ year industry veteran who previously served as VP at Central Entertainment Group, BLUNT Agency is positioned to scale Walcott’s cross-platform presence globally.
Takeaways
Jules Walcott isn’t just an artist, she’s a case study in what artist-entrepreneurship looks like in 2025. She built a 2.6M TikTok following without major label backing, landed a first-of-its-kind brand deal with Arctic Fox, and headlined a national tour series most established artists would envy.
Signing with BLUNT Agency, a firm that operates at the intersection of celebrity booking, brand strategy, and talent management, signals she’s not just chasing a record deal. She’s building an empire.
Ben Brucato is no stranger to high-profile, multi-format deals; his fingerprints are on everything from celebrity reunion events for Live Nation to emerging talent development. For Walcott, this partnership could be the bridge between viral creator and bonafide mainstream pop act.
Can Jules Walcott use her creator-first model to cross over into mainstream pop radio the way few TikTok artists have sustained? Does BLUNT Agency’s background in celebrity appearances and brand deals make them the right fit for an artist-entrepreneur like Walcott or is it unconventional?
