News 
Chrissy Teigen and John Legend have officially entered the pet care market with the launch of Kismet, their new premium pet brand. Unveiled on Wednesday, Kismet aims to offer pet owners a blend of quality, nutrition, and convenience at an affordable price point for a premium brand.
🐾 A Fresh Take on Pet Nutrition: Kismet is positioned as a brand that delivers fresh and nutritious pet food options, designed to meet the needs of pets without compromising on quality. Teigen and Legend have collaborated with board-certified veterinary nutritionists and formula experts to develop the brand’s recipes, ensuring that each product is both healthy and tasty.
💼 Affordability and Convenience: Recognizing the need for convenient solutions for busy pet owners, Kismet focuses on making its products accessible and easy to use. The goal is to provide premium quality without the premium price, making top-tier pet nutrition reachable for a broader audience.
👩❤️👨 Celebrity Influence and Philanthropy: The couple’s involvement goes beyond business; they are deeply invested in the brand’s impact. Kismet is not just about selling pet food—it’s about making a difference. Every order placed with Kismet will support the brand’s philanthropic arm, Kismet Cares, which contributes to Project Street Vet and Paws for Life, organizations dedicated to helping pets in need.
🌍 Commitment to Quality and Community: Kismet embodies the couple’s commitment to quality and community. By integrating their values into the brand, Teigen and Legend are setting a new standard for what pet owners can expect from a pet food company, not just in terms of product quality but also in ethical and community engagement.
With the launch of Kismet, Chrissy Teigen and John Legend are poised to make a significant impact on the pet care industry, offering products that are as beneficial to pets as they are to the pet community at large. Pet owners looking for new, trustworthy options in pet nutrition now have a promising new brand to consider
