John Abraham, Bollywood’s famed ‘Dhoom’ actor and a notable motorcycle enthusiast, has been announced as the new brand ambassador for Aprilia India. This announcement was made at the launch of Aprilia’s big bike portfolio in India, underscoring a partnership that aligns perfectly with Abraham’s well-known passion for high-performance motorcycles.
🏍️ A Passion for Speed: Known for housing some of the finest motorcycles in his personal collection, John Abraham’s association with Aprilia is not just professional but also personal. Having previously owned the RSV4 RF, he has further expanded his Aprilia collection by acquiring the RSV4 Factory and the Tuono 660. Recently, Aprilia gifted Abraham the new Aprilia RS457, a bike he enthusiastically embraced, using it for daily rides around his neighborhood due to its enjoyable riding experience.
🛣️ Expanding Reach in India: Aprilia’s strategic move to appoint John Abraham comes at a time when the brand is expanding its footprint in India. All Aprilia models, including those owned by Abraham, are available through the brand’s Motoplex showrooms. Currently, there are 10 such showrooms across the country, with plans to double this number to 20 by the end of the year. This expansion is indicative of Aprilia’s commitment to the Indian market, with the bikes being brought in via the Completely Built Unit (CBU) route initially. Depending on demand, Aprilia may also consider bringing them as Completely Knocked Down (CKD) models.
🚀 A Fitting Ambassador: John Abraham’s role as Aprilia’s brand ambassador is expected to significantly enhance the brand’s visibility and appeal in India. His popularity and credibility as a bike aficionado make him the perfect face for Aprilia, connecting with both motorcycle enthusiasts and the broader market.
With John Abraham at the helm as brand ambassador, Aprilia India is set to accelerate its growth and appeal to a wider audience, promising exciting times ahead for Indian motorcycling enthusiasts.
