Multifaceted South Korean-Canadian K-pop artist JEON SOMI has signed a new endorsement deal with REVOLVE, becoming the brand’s first-ever global brand ambassador. Known for her trendsetting style and music, SOMI will kick off the partnership with an exclusive, 90s-chromatic-inspired campaign. This collaboration marks a major step for REVOLVE as they continue to expand their global influence.
As part of the partnership, REVOLVE will release a curated edit featuring items handpicked by JEON SOMI herself, reflecting her signature fashion sense. The edit will include a custom look created specifically for the JEON SOMI x REVOLVE campaign, offering fans a glimpse into her iconic style. In addition to the fashion collaboration, SOMI will also lend her music to REVOLVE’s creative marketing campaigns, social media content, and special appearances, giving fans an even closer look at her life and style.
Previous Brand Collaborations:
JEON SOMI has previously worked with several high-profile brands, including Lacoste, Lululemon, and Prada, further showcasing her versatility and global appeal in both music and fashion. Known for her bold fashion choices and effortless blend of streetwear and luxury, SOMI’s collaboration with REVOLVE adds another prestigious partnership to her growing portfolio.
With her unique blend of fashion and music, JEON SOMI’s role as REVOLVE’s global ambassador is set to create exciting new opportunities for both the brand and her fans.
