- Puerto Rican singer-songwriter Jay Wheeler has signed with United Talent Agency (UTA) for global representation across all areas, including live touring, brand partnerships, media, and filmed entertainment.
- Wheeler earned his third Latin GRAMMY nomination for Best Urban/Fusion Performance with "Roma" from his eighth studio album Girasoles, which debuted at No. 4 on Apple Music US Latin's Top Albums.
- His breakout smash "La Curiosidad" has surpassed 1.4 billion Spotify streams and over 1 billion YouTube views; his latest 2026 single "De Lejitos" is rapidly gaining viral traction across platforms.
- Wheeler continues with Dynamic Records for management and Nevarez Communications for U.S. publicity.
United Talent Agency (UTA) has signed Puerto Rican Latin superstar Jay Wheeler for global representation across all areas. His point agent will be Kirk Taboada, supported by Ashley Ramos and Carlos Abreu, with Maca Litman supporting brand partnerships and Nigel Meiojas handling film and TV opportunities.
Wheeler, born José Ángel López Martínez, first went viral in 2016 before signing with Dynamic Records in 2018, the management home he continues with today.
His U.S. publicity has long been handled by Nevarez Communications, a partnership that has carried him through some of the biggest milestones of his career.
His 2024 “TRAPPii Tour” drew more than 75,000 fans across the U.S., Latin America, and Spain, including a sold-out launch at The Theater at Madison Square Garden. That momentum carried into 2025, when he sold out two consecutive nights at the Coliseo de Puerto Rico for his Girasoles concert series.
His latest single, “De Lejitos,” released in April 2026, is already showing signs of being his next big viral moment, fueled in part by a heartwarming feature from his daughter Aiunii, born in September 2024 with wife Zhamira Zambrano.
Notably, UTA recently signed both Zhamira Zambrano and Venezuelan band Rawayana for global representation, signaling a clear push by UTA into the Latin market’s biggest rising names.
Beyond music, Wheeler is preparing to launch a new podcast, giving fans an intimate look into his life, artistry, and creative process.
Takeaways
UTA is making a very deliberate statement about Latin music, and Jay Wheeler is the latest piece of that puzzle. Signing Wheeler alongside his wife Zhamira Zambrano creates a rare dual-household footprint in the Latin space that no other agency currently has.
Wheeler’s Girasoles era showed a more emotionally open artist finding his biggest audiences yet, and “De Lejitos,” partly powered by his baby daughter going viral, hints that his most commercially explosive chapter may still be ahead.
With a podcast on the way and filmed entertainment in UTA’s scope, this deal isn’t just about touring; it’s about building a multimedia brand. The agency clearly sees Wheeler not just as a concert draw, but as a full-spectrum entertainment figure.
Could UTA’s dual signing of Jay Wheeler and Zhamira Zambrano turn the couple into Latin music’s most powerful agency-backed duo? With “De Lejitos” already going viral, could Wheeler be building toward the biggest album of his career? Could Wheeler’s crossover appeal in R&B and pop finally push him into mainstream English-language markets with UTA’s backing?
