BetMGM has teamed up with actor and comedian Jamie Foxx for a new television commercial campaign to promote the upcoming American football season. Foxx, known for his versatility and dynamic performances, takes center stage in the campaign, showcasing BetMGM’s brand identity of “born in Las Vegas, rooted in hospitality and entertainment, and focused on treating its customers right.”
Campaign Details: The campaign features Foxx interacting with himself while impersonating various characters in three TV spots titled Anthem, Second Chance, and Feel Welcome. Directed by Brian Billow, the commercials were filmed in Los Angeles and are set to air during US prime-time television. The ads will continue to run across multiple platforms throughout the football season, highlighting BetMGM’s focus on entertainment, hospitality, and customer experience.
Jamie Foxx’s Brand Collaborations: Jamie Foxx has previously worked with a range of prominent brands, including Apple, Puma, Under Armour, and Coors Light, among others. His ability to engage diverse audiences with humor and charisma has made him a highly sought-after figure for high-profile endorsements.
BetMGM’s Celebrity Lineup: By partnering with Foxx, BetMGM adds another high-profile name to its celebrity ambassador roster, which already includes stars like Post Malone, Chris Rock, and Tom Brady. This collaboration underscores BetMGM’s strategy of combining entertainment with sports betting, aiming to reach a wide audience of both sports fans and casual bettors.
With Jamie Foxx leading this new campaign, BetMGM continues to position itself at the intersection of sports, entertainment, and hospitality, delivering a memorable experience for its customers.
