New York Knicks point guard Jalen Brunson has signed a multiyear endorsement deal with BodyArmor, further expanding the brand’s roster of athletes. The sports drink company will feature Brunson prominently in its upcoming social media and out-of-home advertising campaigns. The campaign is set to celebrate Brunson’s rise from his high school days, through his championship run at Villanova, and into his successful NBA career.
BodyArmor’s Expanding Roster: Brunson joins a list of notable NBA stars already working with BodyArmor, including Donovan Mitchell of the Cleveland Cavaliers and Trae Young of the Atlanta Hawks. The brand has a diverse roster of athletes across the NBA, WNBA, NHL, NFL, and MLB, further solidifying its presence in the sports world.
New York Connection: One of the reasons Jalen Brunson is such an important addition to BodyArmor is his strong connection to New York. Both Brunson and BodyArmor share New York roots—Brunson was born in New Brunswick, New Jersey, and BodyArmor is headquartered in Queens, New York. Brunson’s connection to the NBA runs deep, having grown up around the league thanks to his father, Rick Brunson, a former NBA player and current Knicks assistant coach.
Other Brand Partnerships: In addition to his new deal with BodyArmor, Jalen Brunson has also endorsed brands such as Brooks Brothers, Macy’s, and Starry, showcasing his growing influence off the court.
With this new partnership, BodyArmor looks to leverage Brunson’s growing popularity as one of the NBA’s rising stars, amplifying the brand’s message and appeal to sports fans across the country.
