ITC Bingo! is spicing up the snack aisle with its new Bingo! 2X Hot and Spicy Korean-style chips, introducing an innovative fusion of flavors in three different formats: Original Style, Hashtags, and Potato chips. In a pioneering move, Bingo! has tapped into the growing craze for Korean culture in India by collaborating with singer Aoora, becoming the first brand to introduce Korean-flavoured savoury snacks in the market.
🔥 Korean Flavours Meet Indian Taste Buds: With the Indian consumer’s growing appetite for Korean entertainment and cuisine, Bingo! aims to blend the fiery and tangy essences of Korea with the spice-loving palate of India. This new range promises to deliver an authentic Korean snacking experience, tailored to suit the Indian taste preference.
🎤 A Musical Celebration with Aoora: To celebrate the launch and ride the K-wave, Bingo! has partnered with South Korean singer Aoora to release a catchy tune titled ‘Maeun Maeun’—translating to ‘Spicy, Spicy’ in Korean. The music video, crafted by Tonic Worldwide, encapsulates the vibrant energy and fiery flavor of the new chips, while tapping into the global K-pop phenomenon to create a buzz around the product.
📲 Influencers Ignite the Flavour Fever: Expanding its marketing horizon, Bingo! has engaged with about 15 influencers from various regions, including Korean influencers in India and Indian influencers in Korea, as well as food vloggers. This strategic move aims to generate widespread excitement and awareness for the Bingo! 2X Hot and Spicy Korean-style chips.
🗣️ A Spicy Step Forward: Suresh Chand, VP and Head of Marketing, Snacks, Noodles and Pasta at ITC Foods, shared his insights on the launch, stating, “The Korean culture has significantly penetrated in India, especially among the GenZ audience. We have launched the all-new first-of-its-kind spicy, tangy Korean-Style Chips in the Indian market.” Chand expressed confidence that this innovative product line, with its Korean-inspired flavors and Indian spice adaptability, will captivate the consumers’ taste buds.
With the launch of its Korean-style chips and the collaborative single ‘Maeun Maeun’ with Aoora, ITC Bingo! is setting a new trend in the snack market, blending culinary artistry with musical flair to create an immersive cultural and gastronomic experience for its consumers.
