- DKNY launched its global Fall 2026 advertising campaign on September 1, 2026, starring models Iris Law and Amelia Gray.
- Photographed by Mikael Jansson across New York City, the campaign highlights "twinning" looks, showing how both stars style identical pieces with different personal attitudes.
- This project marks Gray’s second campaign with DKNY, while Law is making her official debut with the brand.
- Key pieces featured in the campaign include matching pinstriped minidresses, animal-print faux-fur coats, and the new Rivington and Bryar satchels.
DKNY officially unveiled its Fall 2026 global advertising campaign starring British model and actress Iris Law and American runway star Amelia Gray. Photographed by Mikael Jansson under the creative direction of Trey Laird, the shoot captures the pair across the streets of New York City.
The campaign revolves around coordinated “twinning” outfits, showing how two different personalities interpret the same wardrobe. While Gray brings a sharp, minimalist edge, Law delivers a relaxed downtown attitude.
Both models style identical hero pieces, including matching pinstriped minidresses, bold animal-print faux-fur coats, and DKNY’s signature Rivington and Bryar satchels.
The project marks Gray’s second campaign with DKNY, while Law is partnering with the fashion house for the first time. DKNY has a long track record of working with world-renowned models, including past campaigns featuring Bella Hadid, Kaia Gerber, and Karlie Kloss.
Both stars arrive at this campaign during a remarkably active year. Gray has become one of the most requested runway faces of 2026, previously starring alongside Anok Yai for Gucci.
She also expanded her commercial presence by teaming up with SKIMS to showcase shapewear and later joining Lila Moss to front Alo Yoga’s debut eyewear campaign.
Meanwhile, Law continues to build a versatile career across modeling and screen roles. The London-born talent serves as a global brand ambassador for fine jewelry label David Yurman and previously led major cosmetic campaigns for Burberry.
Takeaways
DKNY’s Fall 2026 campaign is a sharp masterclass in how heritage American brands can modernize their core aesthetic for Gen Z without losing their historic identity.
By putting Iris Law and Amelia Gray in identical garments, the brand cleverly shifts the focus from the clothes alone to how personal attitude completely reinvents a look. It proves that accessible tailoring and streetwear can serve both clean minimalism and raw, downtown grit.
For Amelia Gray, this campaign reinforces her status as one of fashion’s most commercially versatile ambassadors, effortlessly bridging luxury names like Gucci with accessible ready-to-wear labels.
Meanwhile, pairing her with Iris Law allows DKNY to capture a cross-Atlantic audience, blending British cool with classic Manhattan street culture.
Does the “twinning looks” strategy make heritage fashion staples more appealing to young shoppers who prioritize personal styling over uniform trends? Can DKNY’s continued focus on youth-driven street style help it outpace contemporary rivals in the competitive New York ready-to-wear market?
