HSBC One is leveling up its engagement with GenZ and millennials by partnering with the legendary South Korean esports team, T1, led by the “Unkillable Demon King” himself, Faker. Aimed at the young and ambitious crowd aged between 18 and 34, this campaign marries the worlds of banking and esports in an unprecedented move.
🌟 A Winning Strategy: T1, globally recognized for their dominance in the League of Legends arena, brings its star power to HSBC One’s latest initiative. This collaboration, orchestrated with the creative finesse of MSL and the media expertise of OMG, is set to run from March through July. HSBC’s goal? To inspire millennials to chase their dreams with the same fervor as their esports idols.
🤝 Exclusive Encounters: The HSBC One x T1《League of One》event is more than just a campaign; it’s a gateway to unforgettable experiences. Fans will have the chance to meet Faker and the T1 squad in a once-in-a-lifetime meet-and-greet event, marking T1’s inaugural visit to Hong Kong. The adventure doesn’t stop there, with lucky customers getting an inside look at T1’s Seoul headquarters, mastering esports strategies from the best in the business, and snagging limited-edition memorabilia.
Stay tuned for May when HSBC unveils the full details of this electrifying campaign. As T1 prepares to make waves in Hong Kong and beyond, HSBC One is setting the stage for a new era of banking that resonates with the dreams and aspirations of the younger generation. 🎮🏆
