- Henri Bergmann has signed with Analog Agency for North American live and touring representation, with agent Eve Cohen leading the territory.
- Bergmann continues with ZMA Agency for worldwide booking outside North America and retains House United for management.
- The London-based DJ and producer has released on Afterlife, Crosstown Rebels, Insomniac, and her own Automatik imprint, with recent cuts including "Cheating Heart," "Parallax," and "Get Together."
- Bergmann has performed at Coachella, Tomorrowland, Hï Ibiza, Space Miami, and Knockdown Center, and has a debut album project in development for 2027.
Henri Bergmann has officially joined Analog Agency for North American live and touring representation. Agent Eve Cohen will handle the territory.
The London-based DJ, producer, and Automatik label founder has built a strong international profile through releases on Afterlife, Crosstown Rebels, and Insomniac.
Her recent output, “Cheating Heart,” “Parallax,” and “Get Together,” continues to demonstrate a sound that moves between melodic techno and emotive house with real precision.
She has performed at Coachella, Tomorrowland, Hï Ibiza, Space Miami, and Knockdown Center, with a debut album project set for 2027.
Prior to this deal, Bergmann’s worldwide booking was handled exclusively by ZMA Agency, which retains representation outside North America. House United remains in place for management across all territories.
The signing is the latest in a string of North American underground additions for Analog. The agency recently brought on 6-Sense for North American representation and SORLEY for the same territory, signaling a deliberate push to consolidate rising electronic talent ahead of North American demand.
Takeaways
This is a smart, surgical move. Henri Bergmann already has Coachella and Tomorrowland on her CV, credibility on elite labels, and a label of her own. What she gains here is a dedicated North American infrastructure that ZMA Agency’s worldwide remit was never built to provide at a territory-specialist level.
Analog landing Bergmann fits their pattern, they’re clearly identifying artists who have global heat but are underleveraged in North America, and building their roster around that gap.
With a debut album on the horizon for 2027, this signing could not have been timed better: the North American touring cycle will be primed exactly when the album drops.
House United staying on for management means the core team remains intact. This is an expansion, not a restructure.
Can Bergmann’s melodic, emotive sound cut through in North American markets where high-energy techno often dominates festival bookings? Is Analog deliberately assembling the definitive underground electronic roster for the North American market, and what does that mean for competing agencies?
