- Harrison Ford co-created the Glenmorangie Harrison Ford Limited Edition, a Highland single malt bottled at 46% ABV, available from May 4, 2026 at glenmorangie.com, Reservebar, and select retailers nationwide.
- The whisky blends classic bourbon cask-aged Glenmorangie with a rare parcel finished in toasted Portuguese red wine casks, crafted in direct collaboration with Glenmorangie's Director of Whisky Creation, Dr. Bill Lumsden MBE.
- Ford features in a new episode of Glenmorangie's cinematic ad series Once Upon a Time in Scotland, filmed in Wyoming and directed by Joel Edgerton, where he tastes his namesake whisky on camera for the first time, in a kilt.
- This is Ford's second major brand campaign of the past year, following his viral Jeep Super Bowl 2025 commercial directed by James Mangold, cementing his growing brand partnership profile.
Harrison Ford has taken his relationship with Glenmorangie to the next level, co-creating his very own limited-edition Highland single malt Scotch whisky.
The Hollywood legend, a long-time whisky fan, fell in love with Glenmorangie while filming the brand’s advertising campaign Once Upon a Time in Scotland, in which he stars as himself.
Now, in the campaign’s 13th episode, he unveils the Glenmorangie Harrison Ford Limited Edition, crafted with Director of Whisky Creation Dr. Bill Lumsden MBE. Smooth and elegant with an intriguing bite, Ford gives it his signature, no-frills verdict: “It’s very nice.”
The new episode, directed by Joel Edgerton in Ford’s home state of Wyoming, sees the actor reflect on his time in the Scottish Highlands before tasting the whisky on camera for the first time, in a kilt.
The limited edition unites classic bourbon cask-aged Glenmorangie with rare whisky finished in toasted Portuguese red wine casks, delivering zesty citrus, muscovado sugar, and a long finish of orange oil and oak tannin.
This partnership is Ford’s second headline brand deal in recent months. His endorsement team has also partnered him with Jeep, with Ford headlining a surprise two-minute Super Bowl commercial in 2025 directed by James Mangold, signaling a deliberate strategy to keep the icon commercially visible.
On screen, Ford made his Marvel debut in Captain America: Brave New World, continuing his run on Apple TV+’s Shrinking and Paramount+’s 1923. In March 2026, he received the SAG-AFTRA Life Achievement Award for career achievements and humanitarian accomplishments.
Just as Guillermo del Toro partnered with Patrón for a global campaign blending cinematic storytelling with spirits, Ford’s Glenmorangie deal follows the same template, filmmaking legend meets craft distillery.
And similar to how Idris Elba’s Fear of God capsule campaign leaned on authentic personal taste as the creative engine, Ford’s partnership is rooted in a genuinely documented love of the whisky itself.
For Glenmorangie, this is their most high-profile celebrity collaboration to date. Previous celebrity faces for the brand include golf star Justin Rose, who served as Global Golf Ambassador from 2016, alongside ambassadors Sir Nick Faldo and Tony Jacklin through their Open Championship sponsorship.
Notably, back in the 1960s, the brand’s parent company famously passed on the opportunity to partner with Brigitte Bardot, who had developed a taste for Glenmorangie while filming in Scotland.
The Ford deal suggests the brand has fully embraced A-list star power, and this time, they’re not letting the moment slip.
Takeaways
This is more than a celebrity slapping his name on a bottle. Harrison Ford genuinely co-developed this whisky over months, trading samples across the Atlantic with Dr. Bill Lumsden. That’s a level of product involvement that separates this from a typical endorsement deal and gives Glenmorangie a credibility story that money alone can’t buy.
The Once Upon a Time in Scotland campaign is already earning top luxury campaign recognition, and the Ford limited edition is the natural commercial climax of that arc.
For a brand that once passed on Brigitte Bardot, bringing in one of Hollywood’s most enduring icons, at a moment when Ford is having a genuine cultural renaissance across Marvel, streaming, and advertising, is a high-water mark in Glenmorangie’s marketing history.
Does Ford’s hands-on involvement in crafting the whisky make this feel more authentic than a typical celebrity spirit deal or is it still just clever marketing? Could the success of Once Upon a Time in Scotland inspire other legacy whisky brands to move away from traditional advertising toward cinematic storytelling campaigns?
