In a striking display of global fashion synergy, UGG® proudly announces Hanni, the standout member of the sensational K-pop group NewJeans, as their latest Global Brand Ambassador. This collaboration kicks off with the UGG® Spring/Summer 2024 collection, an exciting venture that highlights the brand’s commitment to comfort and iconic style, infused with a fresh, dynamic spirit.
👣 A Nostalgic Journey Turns into an Ambassadorship: Hanni’s connection to UGG® runs deep, with the brand playing a significant role in her childhood memories. Her appointment as Global Ambassador brings her full circle, from a young admirer to the forefront of UGG®’s new campaign. Hanni’s enthusiasm for her new role is palpable as she shares her anticipation to spread her love for UGG®’s comfortable and stylish footwear with fans worldwide.
📸 A Campaign of Vibrancy and Adventure: Captured by the talented photographer Ken Ngan, the Spring/Summer 2024 campaign showcases Hanni in a light never seen before. She effortlessly embodies the spirit of UGG®’s GoldenGlow and Stratus sandals, along with the Venture Daze clog and slide, injecting a sense of wonder and joy into every frame. The campaign, aptly named the ‘To-Play list’, is a reflection of Hanni’s playful nature and UGG®’s dedication to creating experiences that are as enjoyable as they are fashionable.
🎉 Embracing Fun and Fashion with Hanni: Through quirky tasks and vibrant settings, Hanni invites us to explore the world of UGG® with a sense of adventure and fun. This partnership not only marks a significant moment in UGG®’s history but also solidifies Hanni’s status as a global fashion icon. Her influence extends beyond music, capturing the essence of UGG®’s spirited and playful approach to fashion.
As UGG® continues to innovate and inspire with its comfortable yet stylish footwear, Hanni’s role as Global Brand Ambassador for the Spring/Summer 2024 collection is a testament to the brand’s evolving narrative. Together, they set forth on a journey that promises to blend the worlds of fashion, comfort, and youthful exuberance in a way only UGG® can. With Hanni leading the way, UGG® invites everyone to step into the season with style, comfort, and a dash of playful adventure.
