Singer-songwriter Gracie Abrams has been announced as the new face of Chanel’s Coco Crush campaign. Known for her deeply personal songwriting and rising influence in pop music, Abrams is also currently on tour as the opening act for Taylor Swift’s The Eras Tour, captivating audiences worldwide with her emotive performances. Her partnership with Chanel adds to her growing presence in the fashion world, joining a roster of luxury brand endorsements, including Pandora and TUMI.
Career Highlights: Abrams, the daughter of filmmaker J.J. Abrams, began her music journey with her debut EP, Minor, in 2020, which included introspective tracks like “Long Sleeves” and “Friend.” She followed up with her EP This Is What It Feels Like in 2021, co-writing with Aaron Dessner from The National, known for his collaborations with Taylor Swift. Her debut album, Good Riddance (2023), garnered critical acclaim and even led to a Grammy nomination for Best New Artist in 2024.
In June 2024, she released her sophomore album, The Secret of Us, featuring hits like “Close to You” and “I Love You, I’m Sorry.” This album showcased her growth as a songwriter and achieved commercial success, including chart-topping positions in the UK and the U.S. Abrams’ heartfelt lyrics and unique vocal style have positioned her as a defining voice for a new generation of pop fans.
This Chanel partnership reflects Abrams’ status as both a musical and style icon, with her artistry and personal aesthetic aligning seamlessly with the brand’s ethos of timeless elegance.
