- Gigi Hadid and Bella Hadid star together in the "Guest in the West" Fall 2026 campaign for Gigi’s knitwear label, Guest in Residence.
- Photographed by Clara Balzary at Diamond Cross Ranch in Wyoming, the shoot marks the sisters' first joint fashion campaign since 2021.
- The campaign represents Bella’s first official campaign appearance for the brand, drawing inspiration from their shared equestrian upbringing.
- Both sisters balance this family collaboration with extensive 2026 endorsement rosters across luxury fashion, sportswear, and beauty.
Supermodel sisters Gigi Hadid and Bella Hadid have reunited to star in the Fall 2026 campaign for Guest in Residence. Gigi founded the cashmere knitwear brand in 2022 as creative director, building an organic celebrity following that includes public sightings on stars like Taylor Swift and Bradley Cooper.
Titled “Guest in the West,” the new campaign was photographed by Clara Balzary at Diamond Cross Ranch in Moran, Wyoming.
The project marks the sisters’ first joint advertising campaign since posing together for Versace in 2021, and serves as Bella’s official debut for the knitwear label.
Dressed in horse-patterned intarsia knits, plaid button-ups, and leather chaps, the duo drew directly from their lifelong equestrian background riding horses at their family farm in Pennsylvania.
Both models arrive at this collaboration amid an active 2026 campaign schedule. Beyond managing her brand, Gigi maintains a strong luxury portfolio with Balmain, ALAÏA, and BMW, while recently partnering with Miu Miu on new campaign to highlight its latest leather accessories.
Bella has similarly expanded her commercial presence alongside running her beauty brand, Orebella. She continues global ambassador work with Prada, Saint Laurent, and Chopard, including recently fronting Alo’s Los Angeles Pre-Fall 2026 campaign and the new Miss Sixty Summer 2026 campaign as a regular muse and co-designer.
The “Guest in the West” collection, featuring cashmere cardigans, chore jackets, and western-inspired accessories, is now available through the Guest in Residence web store and retail locations.
Takeaways
Seeing Gigi and Bella Hadid reunite in front of the camera highlights how powerful authentic storytelling remains in modern fashion marketing. Rather than relying on a traditional studio setup, the sisters leaned directly into their genuine passion for equestrian life.
Bringing Bella into the Guest in Residence fold also elevates the label from a celebrity-founded boutique brand to a powerhouse player capable of generating massive organic reach.
It shows how celebrity founders can leverage close personal relationships and shared family history to create campaigns that feel both stylish and intimate.
Will Bella Hadid take on a permanent co-design or creative role with Guest in Residence following this debut? How does the Western lifestyle aesthetic help Guest in Residence stand out in the luxury knitwear sector?
