- G-Dragon's creative label PEACEMINUSONE has fronted a major collaboration with Nike and the Korea Football Association, titled "Tigers of Asia," as part of Nike's pre-match design initiative ahead of the 2026 FIFA World Cup.
- The full capsule includes a black pre-match jersey with a bold graphic print on the rear, a matching woven track jacket, and Nike Tech Fleece apparel, all under Nike's broader "Unmatched Pre-Match" series.
- The collaboration also introduces the PEACEMINUSONE x Nike CryoShot, a reworked Nike CTR360 football boot featuring natural fibers, an off-white base, and University Red accents, representing South Korea in a global multi-collaborator sneaker collection.
- South Korea was reportedly the only Asian nation selected for Nike's global World Cup collaboration project involving seven national football associations and streetwear brands, with a showcase event titled "One Pulse: One Resonance" planned at Seoul's 63 SkyPicnic ahead of the official June release.
G-Dragon is taking his cultural footprint to the pitch. The K-pop icon and founder of PEACEMINUSONE has been tapped to front Nike’s “Tigers of Asia” campaign, a limited capsule collection developed with the Korea Football Association ahead of the 2026 FIFA World Cup.
South Korea was the only Asian nation selected for Nike’s global World Cup collaboration project, which spans seven national football associations and streetwear brands.
Nike’s World Cup Cryoshot collab has already touched down in Nigeria with Slawn, the Netherlands with Patta, Canada with NOCTA, and England with Palace, and now South Korea gets its moment with PEACEMINUSONE at the helm.
This isn’t G-Dragon’s first rodeo with the Swoosh. His previous “Para-Noise” and “Kwondo” Nike sneakers consistently sold out in seconds.
On the brand side, Nike’s World Cup collaborator roster reinforces its growing strategy of merging sport with fashion culture. The full lineup includes Jacquemus x France, NOCTA x Canada, Palace x England, Patta x Netherlands, Slawn x Nigeria, and Virgil Abloh Archive x USA.
Drake and Kevin Durant’s recent Nike KD19 campaign is another example of The Swoosh blending sport and pop culture.
Beyond Nike, G-Dragon has been on a major endorsement run. He signed with CASETiFY in January 2026 and with Gentle Monster in April 2025. He also appeared in Chanel’s Spring/Summer 2026 Eyewear campaign alongside Nicole Kidman and Pedro Pascal.
Musically, his Übermensch World Tour drew 825,000 fans across 39 shows in 2025, cementing his comeback as the largest solo tour by a Korean act in history.
Takeaways
G-Dragon and PEACEMINUSONE landing the South Korea slot in Nike’s most ambitious World Cup collaboration program is more than a sneaker drop, it’s a signal that Korean creative culture now commands global brand authority at the highest levels.
Nike didn’t just pick an influencer; they picked a designer whose aesthetic is so distinct that it can carry a national team’s identity on its back, literally, given the PEACEMINUSONE daisy splashed across the pre-match jersey.
This is the crossroads where K-pop, high fashion, and global sport have fully merged, and G-Dragon is standing squarely at its center.
With South Korea the only Asian country in Nike’s seven-nation collab program, does this signal a deeper, long-term creative partnership between PEACEMINUSONE and Nike beyond World Cup activations? Could G-Dragon’s World Cup campaign visibility, on top of his Übermensch tour momentum and Chanel campaign, make him the most commercially active K-pop figure of 2026?
