- Las Vegas Raiders quarterback Fernando Mendoza teams up with Jake from State Farm in a digital feature titled "Things on Set with Fernando Mendoza that Just Make Sense".
- The deal expands Mendoza's rookie endorsement lineup, adding to active national partnerships with Nissan, Taco Bell, and LinkedIn.
- State Farm integrates Mendoza into a sports ambassador roster that includes three-time Super Bowl champion Patrick Mahomes, basketball sensation Caitlin Clark, and Duke star Cooper Flagg.
- The commercial arrives during a breakout 2026 for Mendoza following his 2025 Heisman Trophy victory, Indiana's national championship, and his selection as the No. 1 overall pick in the 2026 NFL Draft.
Fernando Mendoza has linked up with State Farm for an upbeat commercial titled “Things on Set with Fernando Mendoza that Just Make Sense.” The spot captures the No. 1 overall draft pick hanging out with Jake from State Farm, played by actor Kevin Miles.
The video gives fans a lighthearted, behind-the-scenes look at production day, spotlighting the quarterback’s trademark qualities: sharp passing, steady preparation, high energy, and infectious positivity.
The release builds on the insurer’s major football marketing push this season. Earlier this month, Fernando Mendoza fronted State Farm’s comedic spot ‘Vegas Can Change a Man,’ centered on adapting to Nevada life and tailoring personal coverage. That debut arrived alongside a wider national rollout that paired Mendoza with Patrick Mahomes and Cam Skattebo.
While 2026 marks Mendoza’s first official year working with State Farm, the connection runs in the family. Mendoza shared that his parents have trusted the company for over 20 years, giving this corporate debut a natural feel.
The partnership caps a historic stretch for the former Indiana passer. After leading the Hoosiers to an undefeated season, the 2025 Heisman Trophy, and the CFP national title, the Las Vegas Raiders drafted Mendoza first overall in April 2026.
Mendoza has turned his college dominance into one of football’s strongest rookie endorsement portfolios. He stars in Nissan’s popular “Tell Them a Heisman Sent You” commercial series alongside fellow award winners, serves as an ambassador for LinkedIn, and leads a game-day campaign for Taco Bell celebrating their new Allegiant Stadium Cantina.
State Farm has a long track record of building campaigns around premier sports stars. Mendoza joins a brand roster that includes three-time Super Bowl MVP Patrick Mahomes, Duke phenom Cooper Flagg, and basketball icon Caitlin Clark.
Takeaways
Fernando Mendoza’s commercial rise proves that winning national titles and top draft honors allows young quarterbacks to build an elite corporate portfolio before throwing a regular-season NFL pass.
By leaning into his family’s genuine 20-year history as policyholders, Mendoza gives State Farm an authentic story that avoids feeling forced. He brings a grounded, relatable persona to the camera that complements the brand’s humor.
For State Farm, introducing Mendoza alongside franchise leaders like Patrick Mahomes bridges the gap to the next wave of football fans, turning high-profile sports marketing into organic, digital-first entertainment.
How are major insurance brands tailoring social-first content to connect with college and NFL audiences? Will Mendoza’s early comedy spots make him the preferred commercial face of the 2026 rookie class?
