In a significant new partnership, global water brand evian has announced American tennis star Frances Tiafoe as its latest Global Brand Ambassador. This collaboration aligns with evian’s commitment to promoting healthy hydration and its ‘Live Young’ ethos, which focuses on rejuvenating both the body and mind.
🌟 Frances Tiafoe: The Embodiment of Live Young: Tiafoe’s dynamic presence and commitment to his sport make him an ideal representative of evian’s philosophy. His approach to holistic well-being and success resonates with the brand’s message of maintaining youthfulness through proper hydration and a healthy lifestyle.
🎾 A Line-Up of Tennis Icons: Tiafoe joins a prestigious group of evian ambassadors, including tennis professionals like Emma Raducanu and Stan Wawrinka. These athletes exemplify the importance of staying hydrated with evian, both in their professional and personal lives.
🗣️ Tiafoe on Joining Evian: Frances Tiafoe expressed his enthusiasm for the partnership, recognizing the importance of hydration in his athletic routine and the natural fit with evian. “Success begins with a commitment to a holistic, healthy lifestyle,” Tiafoe remarked, emphasizing his aim to inspire others to embrace a youthful mindset.
🏆 Tiafoe’s Rising Career: After reaching the top 10 global ranking in tennis in 2023, Tiafoe’s partnership with evian comes at a pivotal moment in his career. Evian has a history of supporting tennis through sponsorships of prestigious tournaments like Wimbledon and the US Open. Tiafoe’s youthful energy and impressive talent make him a perfect match for the brand.
💬 Dawid Borowiec on Tiafoe’s Partnership: Dawid Borowiec, Global Director at evian, praised Tiafoe’s alignment with the Live Young ethos and his inspiring achievements. The brand is excited to begin the new year with Tiafoe as part of its ambassador family and looks forward to supporting both emerging and established tennis talents.
This partnership between evian and Frances Tiafoe emphasizes the brand’s ongoing commitment to empowering athletes through hydration, which is integral to physical and mental success. Tiafoe’s dedication and approach to his sport make this collaboration a harmonious and inspiring union. 🌐🚰🌟
