Joy Group proudly announces the dynamic Esther Yu as the first-ever brand ambassador for their Joocyee brand, heralding the launch of the revolutionary “Hydra Essence” matte lipstick series. This collaboration marks the introduction of Joocyee’s first collagen-infused lipstick, setting a new benchmark in the beauty industry.
🔥 A Match of Creativity and Dedication: Esther Yu, celebrated for her vibrant presence and boundless creativity, embodies the values and spirit of Joocyee. The brand lauds Esther’s authentic commitment to her craft and lifestyle, qualities that resonate deeply with Joocyee’s ethos. “Her distinctive charm and perspective will introduce fresh surprises and insights to lovers of fashion and romance,” states Joy Group, expressing confidence in Esther’s ability to captivate and inspire.
🏆 A Leader in Beauty: Shanghai Juyi Cosmetics (Joy Group) stands as a titan in the cosmetics field, operating the successful brands JudyDoll and Joocyee. With Joocyee achieving top honors in the domestic lipstick category and securing a prominent place in the overall cosmetics sector on TikTok China, the brand’s impact is undeniable.
🛍️ Expansive Reach: The group boasts an impressive retail network, with flagship stores across major Chinese e-commerce platforms and over 30 direct sales single-brand stores, ensuring that Joocyee’s innovative products are accessible to a wide audience.
Through this exciting partnership with Esther Yu, Joocyee is set to redefine beauty standards with the “Hydra Essence” matte lipstick series, blending fashion, romance, and the pioneering use of collagen. Esther’s collaboration with Joocyee promises to enchant and engage, bringing a touch of allure and innovation to the forefront of the beauty scene.
