Doja Cat has teamed up with Brisk Iced Tea for a new campaign that celebrates creativity and self-expression. Represented by CAA and managed by Good Day Management, Doja Cat is the first female artist to be rendered in clay for a Brisk campaign. This new initiative, launched on September 10, will run until December 15 across various social media platforms, including TikTok, Meta, Snapchat, and YouTube, and streaming on Vevo, Twitch, Roku, and more.
Campaign Details: The 20-second ad titled “That’s Cold” brings back Brisk’s iconic claymation puppets, a tactic the brand hadn’t used since 2011. In the ad, Doja Cat is seen with a friend in a peaceful setting, which quickly turns chaotic when her request for a sip of Brisk is denied. In a nod to previous Brisk ads, her eyes and aura turn blue as she raps her hit song Demons, using her creativity to magically summon a forest Voltron to save the can of Brisk from an attacking bear — rather than her former friend.
Brand Collaborations: Doja Cat has previously partnered with major brands such as Fashion Nova, Juicy Couture, Patron Tequila, and others. Known for her bold style and genre-blending music, she has become a favorite for brands looking to tap into her broad appeal and unique personality.
With her latest collaboration with Brisk, Doja Cat continues to expand her influence in the advertising world, bringing her signature creativity and energy to yet another successful campaign.
