World-renowned DJ David Guetta is spinning into a new realm, joining forces with Lyre’s, the celebrated non-alcoholic spirits brand, as their global brand ambassador. This partnership, exclusively revealed by Drinks International, marks Guetta’s first foray into the non-alcoholic spirit market.
🎶 A Harmonious Collaboration: The global partnership between Guetta and Lyre’s stems from a shared vision of offering premium non-alcoholic options, blending the electrifying world of music with the evolving landscape of non-alcoholic beverages.
🌐 Carl Hartmann on the Partnership: Carl Hartmann, Lyre’s co-founder, is thrilled about this collaboration. “With David’s worldwide following, performing at top nightclubs and festivals, we’re excited to introduce Lyre’s onto menus globally,” Hartmann said. This move is set to provide health-conscious alternatives to partygoers and music enthusiasts around the world.
🍹 Lyre’s Global Reach: Launched in the Middle East in 2022, Lyre’s has expanded its presence to over 40 markets worldwide. The brand offers a diverse range of non-alcoholic spirits, from gin and tequila to ready-to-drink cocktails, catering to a variety of tastes and preferences.
💬 Guetta on the Move: Guetta expresses his enthusiasm for the partnership: “We’re about to change the party scene together. Now everyone can enjoy great-tasting drinks without alcohol, no matter where you are.” He highlights the importance of inclusivity and choice in social settings, especially during celebratory moments.
