Nigerian Afrobeats singer Davido has been unveiled as the brand ambassador for Chinese automobile manufacturing company GAC Motor. As the new face of the brand, Davido will represent GAC Motor in Nigeria and across Africa, leveraging his star power to increase brand awareness and elevate the company’s market presence.
Davido, whose full name is David Adedeji Adeleke, has been a dominant force in the Afrobeats scene for over a decade. With numerous hits and awards to his name, he is one of the most influential and popular artists in Africa. His music has garnered millions of streams worldwide, and he is known for his energetic performances and hit singles such as “Fall,” “If,” and “FEM.”
In his role as brand ambassador, Davido will participate in promotional activities, including advertising campaigns and public appearances, to boost GAC Motor’s visibility. His involvement is expected to attract a wider audience to the brand, particularly among his extensive fanbase.
This partnership with GAC Motor adds to Davido’s impressive portfolio of brand endorsements. He has previously collaborated with several high-profile brands, including Infinix Mobile, Martell Nigeria, and Puma. As an ambassador for Infinix Mobile, Davido has been the face of the smartphone brand, helping to promote their products across various campaigns. With Martell Nigeria, he has been involved in promoting their events and product launches. As for Puma, the global sportswear brand enlisted Davido to help expand its reach within the African market.
Davido’s influence extends beyond music and endorsements. He is a philanthropist and a businessman, with ventures that include his record label, Davido Music Worldwide (DMW). His endorsement deals not only highlight his marketability but also his ability to connect with a diverse audience.
By signing Davido as their brand ambassador, GAC Motor aims to strengthen its presence in the African market. His widespread popularity and strong social media presence make him an ideal ambassador to drive the brand’s message and reach new customers. Davido joins comedian-turned-singer Nasboi, who was also named as the company’s ambassador in June. Together, they are expected to bring a dynamic and influential presence to GAC Motor’s promotional efforts.
With this new endorsement deal, Davido continues to solidify his status as a leading figure in the entertainment industry and a powerful influencer in brand marketing.
