David Yurman, the pinnacle of American luxury jewelry craftsmanship, proudly introduces the radiant Iris Law and the illustrious Fei Fei Sun as the faces of its global ambassadorship. This year, they will grace a quintet of captivating campaigns, inaugurating with the brand’s illustrious Sculpted Cable and Modern Cable collections this spring.
📸 A Vision of Elegance and Path-Paving: The Durimel Brothers’ visionary direction, coupled with Carlos Nazario’s impeccable styling in the vibrant city of Los Angeles, narrates a tale of women charting their own courses. This narrative is exquisitely woven into the fabric of David Yurman’s signature and novel jewelry designs. Tyrone Lebon captures Law and Sun against the picturesque backdrop of Santa Monica’s hills, adorning the iconic Sculpted Cable bracelets, symbolizing the act of forging one’s unique journey through life.
🌟 Modern Cable: A Fresh Twist on Tradition: Iris Law stars in a series of lighthearted and spirited vignettes at Bar Marmount in Los Angeles, capturing the essence of freedom and innovation. These images showcase the Modern Cable collection’s sleek, youthful, and vibrant reinterpretation of the iconic cable bracelet, embodying a new era of elegance and spirited adventure.
David Yurman’s announcement heralds a new chapter of timeless beauty and innovative craftsmanship, with Iris Law and Fei Fei Sun leading the charge. Their ambassadorship promises to illuminate the brand’s legacy and introduce its cherished designs to a new generation of jewelry aficionados.