Converse has unveiled its latest brand campaign, ‘We Create Next’, as part of the company’s ongoing mission to support and inspire the upcoming generation of skateboarders. This initiative reinforces Converse’s commitment to the skate community, a culture it has been a part of since the sport’s inception nearly 75 years ago.
🔥 Historical Connections & Future Ambitions: The bond between Converse and skateboarding is deep-rooted, characterized by a mutual ethos of daring and innovation that drives the ‘We Create Next’ campaign. It’s this spirit of pushing boundaries and challenging the status quo that lies at the heart of the initiative.
🛹 Talent Showcase: Highlighting the diversity and vibrancy of the skateboarding world, the campaign features a blend of personalities, including young skateboarding prodigy Zion Effs, the legendary Alexis Sablone, and creative force Tyler, The Creator. This collective effort aims to bridge Converse’s rich heritage with the digital-first approach of the contemporary skate scene.
📱 Connecting Eras: Focused on producing content that appeals to the social media-savvy generation of skateboarders, ‘We Create Next’ aims to seamlessly integrate Converse’s historic legacy with today’s digital and social media landscapes. The campaign is tailored to meet young skaters in their natural digital habitats, merging tradition with innovation.
With ‘We Create Next’, Converse celebrates its enduring connection to skateboarding while actively contributing to the sport’s evolution. By spotlighting both emerging talents and established icons, Converse affirms its role as a pivotal force in the skateboarding community, ready to support the next generation as they make their mark.
