Celebrity Name: Christina Hendricks
New Company: Independent Artist Group (IAG)
Primary Agents: Andrew Rogers, Kris Heller, Jane Epstein, Philip Fernandez
Department: Film/TV – Theatrical (All Areas)
Territory: Worldwide
- Christina Hendricks has signed with Independent Artist Group (IAG) for representation in all areas, with agents Andrew Rogers, Kris Heller, Jane Epstein, and Philip Fernandez leading her account.
- IAG will focus on growing Hendricks’ acting career, expanding her producing footprint, and building out her brand and endorsement partnerships.
- She continues to be managed by LINK Entertainment and handled for publicity by Narrative PR, keeping her existing support structure in place.
- This signing follows a string of major IAG acquisitions, including Sylvester Stallone, Taraji P. Henson, and Chris Tucker, signaling IAG’s growing ambition in the scripted talent space.
Independent Artist Group (IAG) has signed actress and producer Christina Hendricks for representation in all areas. Agents Andrew Rogers, Kris Heller, Jane Epstein, and Philip Fernandez at IAG will lead her account.
The agency plans to work closely with Hendricks to expand her producing footprint and further build her acting resume, while also growing her participation in branding and endorsement partnerships.
Hendricks is widely known for her portrayal of Joan Holloway on AMC’s Mad Men, a role that earned her six Emmy nominations, along with multiple Critics Choice and SAG Awards.
More recently, she has been busy on both sides of the camera. She recently exec produced and starred opposite Chris O’Dowd in the dark comedy Small Town, Big Story for Sky Max, and currently appears in Apple TV’s period drama The Buccaneers.
Hendricks continues to be managed by LINK Entertainment and handled for press by Narrative PR. Just days before this signing, IAG also welcomed reality star and entrepreneur Kyle Cooke to its roster, reinforcing the agency’s aggressive expansion across entertainment verticals.
Hendricks marks another high-profile signing for IAG, following the likes of Sylvester Stallone, Taraji P. Henson, and Chris Tucker.
IAG, formed from the merger of Agency for the Performing Arts (APA) and Artist Group International (AGI), is clearly positioning itself as the go-to independent alternative for A-list talent. It mirrors the same momentum seen in the broader market, where agencies are racing to lock in multifaceted talent, a trend also on display when Anderson Silva signed with Paradigm for representation.
Takeaways
IAG isn’t just collecting names, it’s building a full-service ecosystem. Signing Hendricks, a six-time Emmy nominee who is equally active as a producer, tells you exactly where IAG sees its value: at the intersection of performance, production, and brand. The fact that they’re also explicitly eyeing endorsements for her signals this is a long-term commercial play, not just a credits game.
For Hendricks herself, this feels like a calculated upgrade. Moving from UK-based Independent Talent to IAG’s global infrastructure, while keeping her management at LINK Entertainment and her publicity at Narrative PR intact, suggests she’s building toward something bigger, without blowing up a team that clearly works.
What types of brand deals is IAG likely to pursue for Hendricks given her Mad Men-era prestige image? Could this deal push Christina Hendricks further into prestige limited series or feature films?
