British pop innovator Charli XCX has joined forces with Converse as the newest face of the brand, stepping into the footwear industry with this exciting partnership. Known for her genre-defying pop sound and bold “brat pop” persona, Charli XCX brings her unique style to the brand, joining other artists and athletes who have represented Converse, such as Billie Eilish, Tyler, the Creator, and Shai Gilgeous-Alexander. Recently, Charli XCX has also worked with brands like Laneige, K18, and Valentino Beauty, further extending her influence in fashion and beauty.
Career Highlights: Charli XCX first gained international recognition with hits like I Love It with Icona Pop (2012) and Fancy with Iggy Azalea (2014). Her major solo success continued with Boom Clap (2014) from the The Fault in Our Stars soundtrack. Known for her genre-bending approach to pop, Charli released critically acclaimed albums like Charli (2019) and Crash (2022), each earning her a strong reputation for experimental pop with catchy hooks and innovative production. Her fan-favorite songs Boys and 1999 with Troye Sivan showcased her unique pop sensibility, while collaborations with artists like Christine and the Queens and Lizzo have broadened her musical influence.
In 2024, Charli received the ASCAP Global Impact Award for her contributions to pop music, highlighting her ongoing influence and dedication to expanding pop’s creative boundaries. With Converse, she brings her fearless attitude and style to a new platform, adding to her impact as a cultural icon.
